Peugeot UK wanted to create a suite of marketing assets for the launch of the Peugeot 308cc.
The Peugeot production team decided to roll together a photography shoot of the new model and a video of the shoot itself to maximise the content created during a day in the studio.
Mendip Media Studios is the perfect size for filming or photographing a single car.
Access into the studio is directly from the car-park via a roller shutter and large internal studio doors which are designed for vehicles with a clearance height of 2800mm.
Photography for the Peugeot 308cc required exacting attention to detail, especially with the lighting.
As the studio space was dry-hired it was empty, giving the video crew room to create movement around the vehicle.
The photographs were used in the Peugeot in-house magazine and in social media platforms as one of a number of Peugeot 308cc studio-based photography sets.
The Peugeot 308cc video of the shoot was used repeatedly in a successful online campaign to dramatise the punchy urban car that became a best seller.