Cookware company, Lékué, wanted ideas for targeting time-poor millennials with its new range of microwave steam-case products. Video seemed a great way of reaching this demographic.
Lékué was conscious that concepts for the type of video that would be shareable had to be radical, humorous and resonate with the target group. It chose Mendip Media Studios as a location in which to produce several video shorts to pilot as a marketing tool for the product.
Mendip Media Studios was selected because of its flexible kitchen set and high quality facilities for actors and directors.
The dramas had specific lighting requirements to produce videos that looked similar to the ‘gangster’ genre of cinema and actors were able to take advantage of the studio’s comfortable green room for costume change and make-up.
Mendip Media Studios provided an ideal location, with sets and facilities enabling its team to shoot two short dramas demonstrating Lékué’s Shallow Microwave Steam Case.
The film location allowed the director great flexibility to experiment with lighting and camera positions; this saved time, created cost efficiencies and was a stress free environment for crew and cast.